Brenton Boozer

August is National Sandwich Month: Consider celebrating this month by highlighting a local deli-style business! You could also use this opportunity to plan outreach to Caterers/personal chefs from our growth class list. On a social media post, followers can be asked to share their favorite sandwich spots or caterers. Don't forget the shops that we have a PPA with: Blimpie, McAlister’s Deli, Roly Poly Sandwiches, Schlotzsky’s Deli, Street Corner, and Zero’s Subs #NationalSandwichMonth

Use #NationalSandwichMonth in your post.

Weeks August 3rd-9th is National Farmers Market Week: Consider visiting your local farmers market this week. Artisanal Bakeries, Florists, Caterers, Refreshment Stands, can operate in settings such as these. Additionally, local professionals like Physical Therapists, Psychologists, Salons, and some eligible contractors use events like these for community outreach and customer prospecting! Farmer’s markets and other community festival events are a great place to prospect booth operators with a leads mindset. Make connections and collect business cards/contact information for follow-up, then consider a post with pictures from the market using #FarmersMarketWeek.

Days Aug 3rd is National Watermelon Day: Consider celebrating this day by connecting to booth vendors at local festivals and farmer’s markets. Go to the farmers market, buy watermelon from a vendor that fits this Growth Class, and give out to customers as they walk by with a branded note such as “Enjoy the summer. Let’s chat about keeping your business covered.” Don’t forget to prospect other vendors at the market and post pictures on social media using #NationalWatermelonDay

Aug 4th is National Chocolate Chip Cookie Day: Partner with a local bakery for a sweet treat thank-you drop to other businesses or community partners. Include a short note like “Small business appreciation, and a quick coverage check-in.” Create social media posts tagging the bakery and using #ChocolateChipCookieDay.

August 6th is National Root Beer Float Day: Consider highlighting Ice Cream/Yogurt/Juice Stores with a “frosty treat + busy hours” post and a simple in-person visit to ask what slows them down on peak days. Consider sponsoring a #NationalRootBeerFloatDay with a local mobile Refreshment stand at your office!

Aug 19th is National Soft Ice Cream Day: Consider posting some trivia about this day on your social media: In 1934 on Memorial Day weekend in Hartsdale, New York, Tom Carvel had a flat tire. After pulling his ice cream truck into a parking lot, the businessman knew his product was melting. As vacationers drove by, Carvel sold the softened ice cream to them. Surprisingly, they loved the soft ice cream! The potential for a new dessert was not lost on the salesman. Instead of a roving ice cream truck, Carvel could have a fixed location with soft ice cream. Ask your audience where they go for their favorite soft ice cream. Use #NationalSoftIceCreamDay to get more visibility to your post. Our PPAs include Cold Stone Creamery, Bruster's Real Ice Cream, Carvel Ice Cream, MaggieMoos, Rita's Italian Ice, Tropical Smoothie Cafe, Pinkberry, sweetFrog, TCBY, Marble Slab Creamery.

August 23rd is National Sponge Cake Day: Consider partnering with a local bakery for a “light and airy favorite” outreach and a quick social spotlight. In person, pick up a small sponge cake (or a few individually packaged slices if available), then do a short, friendly drop to a few local partners with a note like “Sponge cake stays light when everything is timed right. Business coverage should be just as clear for how you run your day.” For social media, feature the bakery with a simple post such as “What’s your must-have sponge cake moment?” and include a follow-up prompt like “What’s one thing you wish customers understood about your operations?” #NationalSpongeCakeDay on the post can help bring traffic!

Aug 26th isNational Dog Day: Consider partnering with or highlighting a pet business, such as Groomers orVeterinarians. In person, do a friendly appreciation visit with a treat for the office and brief note. On social media, post a spotlight about why their services matter locally and use #NationalDogDay to get more visibility to your post.